As Buzz Aldrin once noted “second comes right after first” and the Fleischer Brothers, Max and Dave, seem to have been cursed to always be the Buzz Aldrin to Walt Disney’s Neil Armstrong. A mere year after Snow White, Paramount pictures released Gulliver’s Travels, the second cel-animated feature film ever, directed by Dave and produced by Max. Of course, just because Buzz Aldrin went second, does that mean he was somehow an inferior astronaut to Armstrong? Course not, but while Gulliver’s Travels was a fantastically animated feature, it just didn’t create the same sensation that Snow White did and while it certainly was a success at the box office, the Fleischer’s studio quickly found itself treading water financially. Smarting from the financial strain of Gulliver’s Travels, mired in the production hell of their second feature Mr Bug Goes to Town and with Max and Dave’s relationship having degenerated to Cain and Abel levels and with all parties coming to the realisation that animation is a demon bitch that burns alive all who dare love her, now was really not the time to take on an ambitious new project. So when Paramount approached the Fleischers asking them to make shorts featuring this new Superman character all the kids were going cuckoo over, Max and Dave told them that they could only do it with a budget of $100,000 an episode (or, around four times the cost of the most expensive Disney shorts). In 1940s dollars that was equal to “Holly Hannah! That’s a lotta scratch!” and Max and Dave expected Paramount to tell them to screw off, so they were stunned when the execs made them a counter offer of $50,000 and episode (equal to “Nice little pile. Goddamn, that’s a nice little pile”). Unable to turn down that kind of money, the Flesichers started work on what is still, adjusted for inflation, the biggest budgeted series of animated shorts ever made. And I cannot overstate how amazing these shorts are.
This series had it all, the cast of the Superman radio show doing the voices, rotoscoping used to set a new standard for realistic animation of human figures, an epic score, one of THE all-time great Lois Lanes and the art design YE GODS! There’s a reason Bruce Timm cites this as one of the major influences on Batman the Animated Series. This series is the reason that Superman flies instead of just jumping everywhere like a grasshopper.