Back in my review for Roller Coaster Rabbit I called Steven Spielberg the “Forrest Gump of American Animation”. Pick any seminal development in the history of the medium over the past forty years or so and chances are Spielberg is involved somehow, showing LBJ his ass. But the problem with history is that a lot of it is really, really, really sad and few things ring a tear from my dusty old eye ducts like the collapse of traditional hand-drawn animation in the face of CGI like a proud old Mesomamerican Empire succumbing to hordes of plastic-faced, eyebrow-raised, pop culture spouting Spaniards. Perhaps the earliest death-knell of the hand-drawn animated feature was heard all the way back in 1995, ostensibly when the Disney Renaissance was still going strong. Balto, the third and (as it would prove to be) final film produced by Spielberg’s Amblimation studio was one of the biggest box office flops of the year, tanking so hard that Amblimation closed as an animation studio and now lives in quiet seclusion as a Self-Storage company based in Acton. Because, well, let’s just say 1995 was a bad year to be competing in the market of feature length animation.
This was the first of many high profile examples of hand-drawn animation competing and failing against CGI movies which ultimately led to the near extinction of traditional hand-drawn feature animation, at least in America. But I think Balto’s failure can’t just be attributed to its unfortunate status as the first notch in CGI’s gun barrel. For starters, I know for a fact that I actively avoided this film. See, from the moment The Little Mermaid lit the touch paper, every studio in Hollywood had been trying to cash in on Disney’s success with their own Disney-esque movies. And I steered clear of them because Disney inculcates brand loyalty like a psychotic mother stroking her child’s hair and whispering “no one shall ever love you as I do, little one, least of all whatever whore you end up marrying”. In my defence though, most of the wannabe Disneys were god-awful and the more “Disney-like” they tried to be, the worse they tended to turn out. And Balto, even from a cursory look at the poster, wants to be Disney so, so hard it’s honestly a little sad. So I think that many people, like myself, had learned to distrust non-Disney movies that were clearly trying to be Disney movies. For as wise Mr Beaver once said: “if you meet anything that’s going to be Disney but isn’t yet, or used to be Disney once and isn’t now, or ought to be Disney but isn’t, you keep your eyes on it and get ready to leave a bad review on Rotten Tomatoes”.
As unexpected as the movie’s initial failure was its equally remarkable afterlife. Its home video sales were robust enough to spawn two sequels, meaning that there was definitely an audience for this film, just not one willing to go out in public to watch it. Which I find inexplicable.
unshavedmouse 