Since the nineteen sixties Warner Bros has had what must be a uniquely frustrating problem:
They own some of the most beloved and iconic cartoon characters in history but have no viable format with which to use them. The Looney Tunes were the absolute masters of the theatrical animated short, which these days is like being the world’s best court jester. Impressive, but how exactly does one make money from that?

Each one of these characters was honed by a process of rigorous cinematic evolution for one purpose; deliver as many fantastic gags as possible within a seven minute span. And, like any creature that evolved for a super-specific niche, they don’t handle changes to their environment well.
Part of the problem is that their style of comedy is primarily visual. Oh sure, there’s plenty of great verbal comedy but the bulk of the laughs come from Mel Blanc’s delivery and some of the most sublime animation ever put to film. And you’re just not going to get that on a TV animation budget. Especially not Mel Blanc.

As for movies, Warner Bros have tried to make the Tunes work in feature animation for decades. These were usually anthology films, taking several classic shorts united by a common theme (horror, sci-fi, show-biz) and weaving them into a loose narrative. At their best, these films are fine. But they are very obviously classic cartoons interspersed with visibly weaker animation and an audibly older and tireder Mel Blanc. They don’t really work as movies and that comes down, fundamentally, to just the different nature of how Warner Bros crfated these characters compared to, say, Disney.
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