The facts of the case, they are simple. Strange World, the youngest heir of a very long, very respectable line of animated features, went missing from the box office in the winter of last year. A few months later, it was found, face down in a cold stream of content. There are many possible suspects. The movie boasted Disney’s 98th first gay character. Perhaps this was a hate crime? Or perhaps Covid 19 was to blame? But no, I believe there can be only one killer. Monsieur Disney, J’ACCUSE!
(Man, I have GOT to write a Knive’s Out style murder mystery with sentient Disney movies, I have to do that.)
You’re all asking the wrong questions, you know.
The mystery is not “Why did Strange World flop?” I can tell you that right now.
Last year I sat down to plot out my review schedule for the next decade or so (I will never, ever, ever auction reviews off again. That was stupid. I was a stupid Mouse).
And this was an honest to God chain of thought I experienced:
- Oh hey, I should probably put aside a slot to review the next canon Disney movie.
- Oh damn, what even IS the next canon Disney movie?
- Oh shit. Strange World? I haven’t heard anything about this. When is it coming out?
- Oh fuck. It’s in theatres NOW.
Yeah. I’ve been reviewing the Disney canon since Obama and I both still had black in our hair and even I knew nothing about this thing. It didn’t fail because it as too gay or not gay enough or because every time Disney tries to make a sci-fi animated movie the monkey paw exacts a terrible price, NO. It failed because Disney didn’t market it and bad word of mouth delivered the coup de grace.
But what I can’t really get my head around is why Disney buried this so hard. I mean, it’s definitely bad, but it’s a kind of bad that Disney can and have managed to sell before. To take the most recent examples, Raya and Wreck It Ralph 2 ate the box office alive and those are both, I remind you, hot effing garbage.
Was it really the fact that the main character is gay? I’ve always found that line of thinking flawed and conspiratorial. If a studio doesn’t want to release a movie with a gay main character, they can just, y’know, not make the movie and save the estimated €180 million dollars. But in this case…I dunno, maybe? It definitely feels like Disney has dropped bigger turds than this and yet was able to convince a sufficient amount of the population that it was selling them chocolate ice-cream. And hell, the reviews for this were actually very positive (not from me, I’m gonna dance on this thing’s fucking head) but most mainstream critics dutifully cooed “representation”, dropped a handful of stars and clocked off for lunch. It really was the audience reaction to this that was sharply negative. Maybe that was a homophobic backlash? Or maybe it was just the burgeoning realisation that most of Marvel/Disney/Pixar’s recent output has been trending worse and worse and people are now treating the brand less as a mark of quality than a warning label.
I don’t know and I’m not going to try to guess. I am DONE trying to game this kind of stuff out. Back in my Raya review I said that the age of Disney movies being big, unifying cultural events was over only for Encanto to come along and be that exact thing. I cautiously mused that Encanto might be the Disney ship righting itself only for Strange World to come along, cough once and die on my carpet so fuck it. I am just going to review the damn movie and leave the big pronouncements to people who actually know what they’re talking about.(more…)