Townshend adapted the story into a musical, the rights of which got picked up by Warner Bros, which had just swallowed Turner Feature Animation whole, along with most of its animators. One of those animators was a likely lad named Brad Bird, who has worked on some animation in his time and is generally understood to know what he’s doing. Bird was put in charge of adapting Townshend’s musical, which he did by making it…not a musical. ‘Kay. Regardless, when it was screened for test audiences the response was absolutely ecstatic. Unfortunately, Warner Bros had neglected to prepare any kind of marketing campaign for the movie because Quest for Camelot had tanked so badly the year before. This had convinced the excecs that audiences weren’t going to go see animated films that weren’t made by Disney.
Goddamit Warners. Quest for Camelot didn’t tank because audiences wouldn’t take a punt on non-Disney animation. Quest for Camelot tanked because sometimes God pays attention. So of course, released into theatres with zero publicity The Iron Giant crashed harder than a giant alien death machine falling from the sky. In the years since, it has become one of the most critically beloved animated American films of the 1990s. Does it live up to the hype? Let’s take a look.