(DISCLAIMER: This blog is not for profit. All images and footage used below are property of their respective companies unless stated otherwise. I do not claim ownership of this material. New to the blog? Start at the start with Snow White.)

“Hey Europe, do you think Mouse is alright? He’s been in there a long time.”

“HEY! SOMEBODY! ANYBODY! HEEEEEEELP!”

“Do you hear that?”

“Oh no, Mouse is screaming like a lunatic. How unusual. Get back to work!”

“Yeah. He does scream a lot.”

Do it Mouse! Review the movie!
Look…
How about you just kill me? Seriously? What’s with all this faffing around? You’re obviously going to do it anyway, just do it. Why do you need me to review movies for you? It just seems like such an inefficient…

NOW.
No one expected a sequel to Cars. After that movie came out is was as if, as a society, we agreed to pretend that it wasn’t that bad. Critics tutted and wrote “must try harder” before giving the thing a passing grade and hoping that this was just a fluke. It was, we told ourselves, not a portent of things to come. Pixar had just stumbled a little. It was fine. We would forgive and forget. As long as they did not do that again. That was the deal. And as time went on, it seemed our faith was rewarded; Ratatouille, Wall-E, Up and Toy Story 3 put paid to any rumours of a Pixar decline. Decline? Are you kidding me? Those guys were better than ever! And then, one terrible day, we woke to a world with Cars 2 in it where once no Cars 2 had been.

We had a DEAL, you whimsical motherfuckers.
So…how did we get to this point? How is it that what is universally recognised as the worst original Pixar movie has spawned a sequel, with another in the works and a spinoff which in turn has its own sequel in the works. Why is this thing, for want of a better word metastasizing?
Because they can’t stop. They’re making too much money off it now. Bob Iger announced Cars 3 at Disney’s shareholders meeting to assure them that yes, they will keep doing the thing that makes the money happen. And I don’t begrudge them making a profit off their work. Not a bit. And I certainly don’t have a problem with licensed merchandise (can I gauge interest in “LAZY BASTARD KOOKABURRAS” T-Shirts?). But when you start making movies just to sell the toys, you might as well just change your name to Filmation and call it a day.

They began making ads, they will end making ads. And so the circle of life continues.